Strategi Mempertahankan Kewirausahaan Pada Usaha Kecil Mikro Dan Menengah (UMKM) Di Bogor Jawa Barat
Keywords:
Kapasitas, Life Cycle Product, Mix MarketingAbstract
With this research is to understand how the right strategy with the literature review method in dealing with events that occur in running a business. Where the Product is not sold in the market because the market does not respond to the Product being offered or the Product is unable to compete and Product demand increases, but the Product is not fulfilled properly because Production capacity is limited. Therefore, it is necessary to have a strategy to increase sales in retaining consumers, when demand decreases or increases. There are no studies that discuss these events simultaneously. So this study focuses on strategies to overcome these incidents. The method used in this research is to identify Product life cycle techniques supported by mix marketing techniques. The results of this study show that there are strategies to manage the business to be able to survive for a long time. And from the research results, hopefully it can help MSMEs in carrying out their activities so that they can reduce the risk of failure.
References
Alfoqahaa, S. (N.D.). Critical Success Factors Of Small And Medium-Sized Enterprises In Palestine. Https://Doi.Org/10.1108/Jrme-05-2016-0014
Fitriani, S., Wahjusaputri, S., & Diponegoro, A. (2021). The Collaborated Trade Shows And Community Entrepreneurs: How They Benefit Small MediumSized Enterprises. Jurnal Manajemen Dan Kewirausahaan, 23(1), 84–93. Https://Doi.Org/10.9744/Jmk.23.1.84-93
Kasus, S., Hoyweapstore, :, Triyansyah1, D., & Fitrianah2, D. (N.D.). Analisis Data Mining Menggunakan Algoritma K-Means Clustering Untuk Menentukan Strategi Marketing. Https://Doi.Org/10.22441/Incomtech.V8i2.4174
Komalasari, F. P., & Budiman, S. F. (2018). Customer Retention Strategy Through Customer Satisfaction And Customer Loyalty: The Study On Traveloka Loyalty Program. Trj Tourism Research Journal, 2(1), 69–75. Https://Doi.Org/10.30647/Trj.V2i1.32
Liu, S., Hua, G., Cheng, T. C. E., & Dong, J. (2021). Unmanned Vehicle Distribution Capacity Sharing With Demand Surge Under Option Contracts. Transportation Research Part E: Logistics And Transportation Review, 149, 102320. Https://Doi.Org/10.1016/J.Tre.2021.102320
Liu, W., Wang, D., Tang, O., & Zhu, D. (2018). The Impacts Of Logistics Service Integrator’s Overconfidence Behaviour On Supply Chain Decision Under Demand Surge. European Journal Of Industrial Engineering, 12(4), 558–597. Https://Doi.Org/10.1504/Ejie.2018.093634
Maksum, I. R., Rahayu, A. Y., Kusumawardhani, D., Yayuk, A., & Rahayu, S. (2020). A Social Enterprise Approach To Empowering Micro, Small And Medium Enterprises (Smes) In Indonesia. Article In Journal Of Open Innovation Technology Market And Complexity. Https://Doi.Org/10.3390/Joitmc6030050
