Pemanfaatan Media Sosial Untuk Pemasaran Produk Pada UMKM Kelurahan Meteseh Kecamatan Tembalang
Keywords:
Media Sosial, On Line, PemasaranAbstract
The Community Service activities that we carry out at the Joint Jaya Lestari UMKM Business Group in Meteseh Subdistrict, Tembalang District, Semarang City, where business actors or members of Jaya Lestasi UMKM have not been able to market and sell their products widely using social media. So far, it has only been marketed to nearby areas and close friends or relatives. With the existing problems, this community service activity provides training on using social media to market and introduce products online, so that it can increase sales and income for Jaya Lestari MSME members. product marketing and also provides practice on how to make product photos so they are attractive to consumers.
References
Alyusi, S. D. (2016). Media Sosial: Interaksi, Identifikasi, dan Modal Sosial. Jakarta: Kencana
Atmoko, T. P. H. (2018). "Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Di Cavinton Hotel Yogyakarta". Journal of Indonesian Tourism, Hospitality and Recreation, Volume 1, Nomor 2 (hlm. 83–96). https://meteseh.semarangkota.go.id/geografisdanpenduduk
Indrianyo, 2000 – Manajemen Pemasaran, Yogyakarta : BPFE Siagian, 2008, Kotler Philip, Manajemen Pemasaran (Analisis, Perencanaan, dan Pengendalian), Terjemahan Drs. Jaka Wasana MSM, Institut dan Pembinaan Manajemen,Jilid I, Edisi Kelima, Erlangga, Cetakan Ketujuh, Jakarta, 1996
Rulli Nasrullah, M. (2017). Media Sosial Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.