Pendampingan Pembentukkan Kelompk Usaha Bersama (KUB) dan Penyuluhan Strategi Pemasaran Pada UMKM Kelurahan Dadapsari

Authors

  • Emaya Kurniawati Universitas Semarang
  • Adijati Utaminingsih Universitas Semarang
  • Widjaksono R Hartoto Universitas Semarang

Keywords:

Pemasaran, Promosi, KUB

Abstract

The Community Service Program that we will carry out for MSMEs in the Dadapsari Village,
North Semarang District with the target audience for business actors in the Dadapsari Village. The main problem is that so far KUB has not been formed and they do not know about the importance of a marketing
strategy
In carrying out this service the method used is assistance in making KUB and counseling about
marketing and promotion strategies so that the products produced by UMKM in the Dadapsari Village,
Semarang District can be better known by the wider community.
. The purpose of this service activity is the formation of KUB and to provide knowledge and
training on marketing and promotion
Keywords: marketing, promotion, KUB

References

Kotler , Philip, 2002, manajemen pemasaran, edisi 13, jilid 1, penerbit Erlangga.

Kotler, Philip dan Gary Amstrong. 2008. Prinsip-prinsip Pemasaran. Jilid 1.Jakarta : Erlangga

Munfaqiroh,S,Andiani,L, Syadel ,M. (2020) Peningkatan Kualitas Usaha melalui Pelatihan Manajemen dan Strategi Pemasaran, Jurnal ABM Mengabdi 7(1),70-76

Sadono ,sukirno, dkk, 2004, pengantar bisnis, edisi 1, penerbit prenada media, Jakarta

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Published

2023-02-20

How to Cite

Kurniawati, E. ., Utaminingsih, A. ., & R Hartoto, W. . (2023). Pendampingan Pembentukkan Kelompk Usaha Bersama (KUB) dan Penyuluhan Strategi Pemasaran Pada UMKM Kelurahan Dadapsari. AMMA : Jurnal Pengabdian Masyarakat, 2(1), 97–102. Retrieved from https://journal.mediapublikasi.id/index.php/amma/article/view/2047

Issue

Vol. 2 No. 1 (2023): AMMA : Jurnal Pengabdian Masyarakat

Section

Articles