A Bibliometric Analysis of The Term E-Commerce Performance

Abstract

This abstract provides a concise overview of the insights derived from a bibliometric analysis using VOS Viewer, focusing on the intricate relationship between e-commerce performance, business performance, e-commerce site optimization, performance evaluation, e-commerce applications, and firm success. In today's digital age, e-commerce has become a critical driver of business strategy, and understanding its impact on overall performance is paramount. The analysis reveals that e-commerce site optimization significantly influences user experience, ultimately leading to higher customer satisfaction and improved conversion rates. Efficient performance evaluation mechanisms, including metrics like website traffic and conversion rates, are vital for businesses to adapt and thrive in the digital landscape. Moreover, the study highlights the pivotal role of e-commerce applications, especially mobile apps, in driving growth, enhancing customer engagement, and contributing to improved firm performance. Notably, a positive correlation emerges between effective e-commerce strategies and overall firm success, emphasizing the value of strategic e-commerce investments. Finally, as businesses navigate the digital realm, this research underscores the importance of continuously monitoring and adapting e-commerce strategies. Staying attuned to e-commerce site optimization, performance evaluation, and the strategic development of e-commerce applications are vital steps toward achieving sustained business success in an ever-evolving digital landscape.