Menakar Kualitas Layanan Website Menggunakan Webqual 4.0 Dan Importance Performance Analysis Dalam Kurun Waktu Tertentu

Abstract

As a website service provider, it needs to check the performance of the service system periodically. This research aims to check the web system, in this case the IST Akprind website, are there any weaknesses in the web's working system for consideration of future improvements? How to measure the quality of web services based on the results of assessing user satisfaction levels by collecting respondent questionnaire data by online. Respondents representing all elements of the web user community include; lecturers, staff, students and the community in the city and outside the city of Yogyakarta totaling 100 respondents. The data collection period is from May to July 2023. To analyze data results from respondents, the Webqual 4.0 method is used, while to see what quality indicators users want and what attributes need to be improved, the Importance Performance Analysis (IPA) method is used). The results of the validity and reliability tests show that all the questions (22) in the questionnaire are valid because they have an r value > r table, and are declared reliable because the variables have a Cronbach's Alpha value > 0.6. Science Engineering Analysis shows that the indicators that need to be improved slightly are that the campus website provides complete and detailed information, the campus website makes it easy to communicate with organizations. Meanwhile, the results of the calculation of the average level of conformity between expectations and reality (performance) are 85.80%. This shows that the usability and information quality of the website has met most of its users' expectations.