Marketing And Business Analyst (Studi Kasus: Mr. Klin Laundry Emerald Bintaro)

Authors

  • Sofyan Mufti Prasetiyo Universitas Pamulang
  • Echa Putra Aditya Universitas Pamulang
  • Maria Florida Ba Ito Universitas Pamulang
  • Muhamad Abdul Aziz Universitas Pamulang

Keywords:

Marketing, Business Analyst, SWOT, Marketing Trends, Market Conditions

Abstract

A business analyst is someone whose job is to help analyze a company's processes, systems, products and services, then improve them and make profitable decisions. Marketing analyst is a profession that is responsible for studying market conditions, analyzing competitors, and studying consumer behavior with the aim of selling products. This research contains an explanation of how to analyze SWOT (Strength, Weakness, Opportunity, Treats), trends and factors that can increase consumer buying interest. This study aims to determine the SWOT and trends in Mr Klin Laundry's business. The final results of this study are expected that Mr Klin Laundry's business can find out the SWOT and trends in his business.

References

Aaker, David A. (2013). Manajemen Pemasaran Strategi. Edisi kedelapan. Salemba Empat. Jakarta.

Latief, Ruman dan Yusiatie Utud, Siaran Televisi Non-Drama: Kreatif, Produktif, Public Relations, dan Iklan, Jakarta: Kencana, 2015.

Ramadhon, Muhammad Nuzhmi, Skripsi: Strategi Komunikasi Pemasaran Kosongduasatu Dalam Meningkatkan Brand Awareness, Jakarta: Universitas Prof. Dr. Moestopo, 2019.

Wibowo, Pandu Setio, Jurnal: Strategi komunikasi pemasaran sharp indonesia di era pandemi covid19 dankenormalan baru (Jakarta: LSPR, 2021).

Yuniarti, Listia. (2017). Analisis Strategi Bersaing pada UKM Laundry (Studi Kasus pada SuperWash Laundry Kota Semarang). Semarang: Universitas Diponegoro.

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Published

2022-12-17

How to Cite

Sofyan Mufti Prasetiyo, Echa Putra Aditya, Maria Florida Ba Ito, & Muhamad Abdul Aziz. (2022). Marketing And Business Analyst (Studi Kasus: Mr. Klin Laundry Emerald Bintaro). BULLET : Jurnal Multidisiplin Ilmu, 1(06), 996–999. Retrieved from https://journal.mediapublikasi.id/index.php/bullet/article/view/1505

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