Membangun Kewirausahaan Inovatif Masyarakat Kelurahan Padasuka Kecamatan Cimenyan Kabupaten Bandung

Diah Fatma Sjoraida; Aat Ruchiat Nugraha -

Authors

Diah Fatma Sjoraida Universitas Padjadjaran, Sumedang
Aat Ruchiat Nugraha - Univeristas Padjadjaran

Abstract

The purpose of this community service activity is to provide knowledge and skills to the people of Padasuka Village, Cimenyan Kabupaten Bandung District in developing digital entrepreneurial literacy. The main activities were carried out at the Bhakti Asih Islamic Junior/Senior High School Campus and the Padasuka Village Meeting Hall, Cimenyan District, Bandung Regency. The method used is in the form of material presentation, discussion and practice in the form of a simulation of financial management Usaha Mikro Kecil Menengah (MSMEs) as a form of digital entrepreneurial literacy. This activity succeeded in attracting 50 students and 30 MSME actors in the Padasuka Village area. The result obtained from this activity is an increase in public knowledge about digital entrepreneurial literacy througha digital literacy seminar and MSME financial management which is delivered simply and practically. In addition, this financial literacy seminar can improve people's skills in using digital media that supports MSME businesses.

References

Astuty, H. S. (2019). Praktik pengelolaan keuangan wirausaha pemula. Sleman: Deepublish.

Diansyah, R., Arribe, E., Winarso, D., Sistem, P., Fakultas, I., Komputer, I., & Riau, U. M. (2017). Penguatan umkm melalui pelatihan blog, 1(2), 1–7.

Irfani, A. S. (2020). Manajemen Keuangan dan Bisnis. Jakarta: Gramedia Pustaka Utama.

Nugraha, A. R., Sjoraida, D. F., Erdinaya, L. K., & Komariah, K. (2020). Komunikasi humas pemerintahan kabupaten/kota di Jawa Barat melalui media digital Instagram. Jurnal Kajian Komunikasi, 8(2), 221. https://doi.org/10.24198/jkk.v8i2.26407

Rofieq, M. (Universitas M. M., Poerwanto, A. (Universitas M. M., & Budiyanto, H. (Universitas M. M. (2017). Pelatihan Desain Kemasan Produk Umkm. Jurnal ABDIMAS Unmer Malang, 1(2), 1–6.

Yodiansyah, H. (2017). Akses Literasi Media Dalam Perencanaan Komunikasi. Jurnal Ipteks Terapan, 11(2), 128. https://doi.org/10.22216/jit.2017.v11i2.966