Strategi SEO Dalam Digital Marketing Untuk Meningkatkan Promosi Efektif Pada UMKM

Abstract

This community service activity was initiated due to the low level of understanding among Micro, Small, and Medium Enterprises (MSMEs) in Ciruas Village regarding digital marketing strategies, particularly Search Engine Optimization (SEO). In the midst of increasingly digital business competition, the ability to appear on search engines like Google has become a vital need for businesses to be known and reached by more potential consumers. Unfortunately, many MSME actors have not yet understood how SEO works or even realized the importance of digital visibility. This program was designed to provide practical and easy-to-understand training on SEO, starting from basic concepts, on-page and off-page SEO techniques, to the use of tools such as Google Search Console and Google Analytics. The activity was carried out in stages, starting from material preparation, direct training sessions, practical implementation, and followed by online mentoring after the training. The results of the activity show that participants experienced an increase in both knowledge and skills in applying SEO for promoting their businesses. Several participants began optimizing their social media profiles, updating product descriptions, and using free digital tools such as Google Business Profile. The training also encouraged participants to be more confident and independent in carrying out digital promotions. More than just a training session, this activity served as a bridge for collaboration between universities and the community in supporting the sustainable digital transformation of MSMEs.