Pelatihan Optimalisasi Digital Marketing Menggunakan TikTok Pada UMKM Desa Rawa Panjang
Keywords:
UMKM, Digital Marketing, TikTokAbstract
Optimizing digital marketing through the TikTok platform for MSMEs in Rawa Panjang Village. MSMEs in this village face challenges in utilizing digital technology to promote their products. With the growing use of social media, TikTok has become an effective platform for marketing products to a wider audience, especially the younger generation. This training is carried out using training methods that include creating creative content, appropriate marketing techniques, and maximizing TikTok features. MSMEs make a significant contribution to the regional economy by creating jobs and strengthening the purchasing power of local communities. Through this training, MSMEs in Rawa Panjang Village can increase the visibility of their products, attract more customers, and increase sales turnover. The results of this training have a positive impact on local economic development by empowering MSMEs to be more adaptive to digital marketing trends.
References
Jasri, J., Nadia, A., Hasanuddin, H., & Hurriah, A. (2022). Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mikro Kecil dan Menengah. ILTIZAM Journal of Sharia Economics Research, 212-224.
Lumendek, D., Fadhila, A., Kurniawan, O., Basuki, J., Pratama, Y., & Purnomo, D. (2021). Pendampingan Masyarakat dalam Meningkatkan UMKM dan Pembenahan Sarana Adminisratif Rumah Dataku di Kampung Keluarga Berkualitas (KB) ‘Melati’ Kelurahan Blotongan Kota Salatiga. Magistrorum Et Scholarium: Jurnal Pengabdian Masyarakat, 460–473.
Nisa, A., & Misidawati, D. (2024). Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan Produk UMKM di Indonesia. Sahmiyya: Jurnal Ekonomi dan Bisnis, 184–190.
Rasmuin, R., Midza, U., Hasanah, W., Rismawati, M., Royan, A., & Nugraha, A. (2023). Pemanfaatan Aplikasi Tiktok Sebagai Media Pemasaran Umkm Di Desa Babadan, Kecamatan Ngajum, Kabupaten Malang. Epmas: Edukasi dan Pengabdian Masyarakat, 019-026.
Yuliana, S., Dian, R., Shinta, T., & I, R. (2021). Pemanfaatan Digital Marketing Dalam Pemasaran Produk Para Pelaku Umkm Di Desa Paguyuban Kecamatan Way Lima Kabupaten Pesawaran. Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan, 213—221.
