Best Practice – Strategi Memulai Bisnis Bagi Mahasiswa Sekolah Tinggi Ilmu Ekonomi YPUP Makassar

Authors

  • Cipta C. Perdana Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
  • Asriah Syam Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
  • Carolina N. Mustikarini Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
  • Novika A. Triani Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
  • Sinar D. Putra Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
  • Justin Wijaya Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
  • Winarto Poernomo Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar

Keywords:

Pendidikan Kewirausahaan, Teori Efektuasi, Business Model Canvas

Abstract

Entrepreneurship education in Indonesian higher education institutions still lacks clear standards. Additionally, educators lack the necessary competence to introduce students to new perspectives on entrepreneurial values. This community engagement aims to implement standardized entrepreneurship education in higher education institutions, focusing on the theme Best Practice – Business Startup Strategies for Students through the introduction of the effectuation concept and the business model canvas. The participants of this activity consist of 63 students and 5 lecturers from STIE YPUP Makassar. The outcome of this activity is the students' ability to apply these concepts to generate new business ideas. Seventeen groups were formed, and from these groups, three unique and feasible business ideas were selected. The implementation of this activity involved presentations, discussions, and mentoring. The significant impact of this community engagement is evident in the high level of enthusiasm and the creation of creative and innovative business ideas during the two-day training, serving as evidence of its success with the involved partners.

References

Aldianto, L., Anggadwita, G., & Umbara, A. N. (2018). Entrepreneurship education program as value creation: Empirical findings of universities in Bandung, Indonesia. Journal of Science and Technology Policy Management, 9(3), 296-309.

Biro Pusat Statistik (2006) Perusahaan Mikro dan Kecil jakarta : Biro Pusat Statistik

Ciolacu, M. I., Mihailescu, B., Rachbauer, T., Hansen, C., Amza, C. G., & Svasta, P. (2023). Fostering Engineering Education 4.0 Paradigm Facing the Pandemic and VUCA World. Procedia Computer Science, 217, 177-186.

Duin, P. A. (2006). Qualitative futures research for innovation. Eburon Uitgeverij BV.

Ghina, A. (2014). Effectiveness of entrepreneurship education in higher education institutions. Procedia-Social and Behavioral Sciences, 115, 332-345.

Mayhew, M. J., Simonoff, J. S., Baumol, W. J., Wiesenfeld, B. M., & Klein, M. W. (2012). Exploring innovative entrepreneurship and its ties to higher educational experiences. Research in higher education, 53, 831-859.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.

Wadhwa, V., Holly, K., Aggarwal, R., & Salkever, A. (2009). Anatomy of an entrepreneur: Family background and motivation. Kauffman Foundation Small Research Projects Research.

WEF. (2023) “The Global Risk Report.” World Economic Forum, https://www3.weforum.org/docs/WEF_Global_Risks_Report_2023.pdf?_gl=1*wet32*_up*MQ..&gclid=Cj0KCQjw98ujBhCgARIsAD7QeAhwQROWA0SuwcFU-_6voom58q5eVCLYYAvhQGQp636L_FKr-aI7YKYaAjzCEALw_wcB

Published

2023-06-04

How to Cite

C. Perdana, C. ., Syam, A., N. Mustikarini, C. ., A. Triani, N. ., D. Putra, S. ., Wijaya, J. ., & Poernomo, W. (2023). Best Practice – Strategi Memulai Bisnis Bagi Mahasiswa Sekolah Tinggi Ilmu Ekonomi YPUP Makassar . AMMA : Jurnal Pengabdian Masyarakat, 2(4), 411–417. Retrieved from https://journal.mediapublikasi.id/index.php/amma/article/view/2738