Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)

Proposed Digital Marketing Strategy To Improve Operational Performance And Financial Revenue At PT Angkasa Pura I

Abdul Aziz Laisa — 2024-12-16

PT Angkasa Pura I, a leading airport operator in Indonesia with over 60 years of experience, generates significant revenue of IDR 8.8 trillion annually. However, the company faces challenges in managing diverse customer segments and improving engagement through effective marketing strategies. This study aims to propose a digital marketing strategy to enhance operational performance and financial revenue by optimizing the company's existing resources and leveraging digital platforms. The research employs both internal and external analyses to identify strengths, weaknesses, opportunities, and threats. Internally, PT Angkasa Pura I demonstrates strong human resources and infrastructure capabilities but requires strategic development to strengthen its competitive advantage. Externally, the growth of the transportation and tourism sectors, along with advancements in digital technology, presents significant opportunities. The study highlights threats from competitors offering cost-efficient services, emphasizing the need for differentiation. A proposed digital marketing strategy includes the implementation of Search Engine Optimization (SEO), integrated web services, and collaboration with strategic partners in aviation, tourism, and technology sectors. Enhancing customer satisfaction through operational efficiency and facility quality is also emphasized to build loyalty and trust. The study further suggests strengthening existing marketing programs with innovative, data-driven approaches to attract international customers and business partners. The findings indicate that integrating digital platforms and applying targeted marketing strategies can improve customer experience, operational efficiency, and financial performance. The proposed solutions aim to position PT Angkasa Pura I as a leader in digital transformation within the aviation industry, driving sustainable business growth while meeting customer expectations.

Analisis Strategi Pemasaran Global Secara Segmentasi Targeting & Positioning Pada Mobil Listrik Build Your Dreams ( BYD )

Wiltasar Daniel Christover Silaban — 2024-12-16

The global automotive industry is experiencing development with the presence of cars or Electric Vehicles (EV). This development is driven by changes in technology, consumer preferences and market trends. Electric cars are considered a smart innovation for the automotive industry that cares about the environment. Build Your Dreams or known as BYD, is one example of an electric car automotive industry brand that is famous for its innovation in battery technology to new energy vehicles. Marketing strategy is key for BYD. The approach taken in the marketing strategy is by conducting Segmentation, Targeting, and Positioning (STP). This study aims to analyze the global marketing strategy by segmentation, targeting & positioning on the Build Your Dreams (BYD) electric car.

Analisis Faktor – Faktor Yang Mempengaruhi TPAK Dan Kemiskinan Di Provinsi Aceh

Fujiati Putri Pharaztiwi — 2024-12-18

This study aims to analyze the influence of education and health on the labor force participation rate and its impact on poverty in Aceh Province in the period 2013-2022. The research method uses a quantitative approach with path analysis. The data in the study came from the Aceh Central Statistics Agency (BPS). The results of the study indicate that education directly has a positive and insignificant effect on the labor force participation rate in Aceh Province, Health has a negative and insignificant effect on the labor force participation rate in Aceh Province, while education, health and labor force participation rates have a negative and insignificant effect on poverty in Aceh Province. Indirectly, education has a negative and insignificant effect on poverty through the labor force participation rate in Aceh Province and health has a negative and insignificant effect on poverty through labor force participation in Aceh Province.

Pengaruh Pendidikan Terhadap Tingkat Kemiskinan Dan Pengangguran Di Provinsi Aceh

Adela — 2024-12-27

This research aims to investigate the influence of education on poverty and unemployment in Aceh within the timeframe of 2013-2022. The method employed is time series data analysis using path analysis. The results indicate that education has a direct, negative, and significant impact on the poverty rate, as well as a direct, negative, and significant impact on the unemployment rate. Additionally, it is found that poverty has a direct, positive impact on unemployment, albeit not significant. Indirectly, education also exerts a significant influence on the unemployment rate through the poverty variable. The total coefficient of determination in thus study is 99,44%, while the remaining 0,03% is influenced by other variables such as per capita income, labor force participation rate, and others.

Maksimisasi Pemasaran Untuk Meningkatkan Pangsa Pasar Di Tengah Penurunan Permintaan Menggunakan Linear Programming Metode Grafik Pada UMKM UD.MURNI

Marissa Anjani — 2024-12-27

This article explores the maximization of marketing strategies to enhance market share amid declining demand, specifically focusing on the micro, small, and medium enterprise (MSME) UD. Murni. The rapid economic growth in Indonesia has intensified competition, particularly following the COVID-19 pandemic, leading to operational and sales challenges for many MSMEs. This research employs linear programming through graphical methods to develop a mathematical model aimed at efficiently allocating resources in sandal and shoe production to maximize profits. The study identifies key issues faced by UD. Murni, including a lack of adaptation to online marketing trends and changing consumer preferences. By implementing innovative marketing strategies, particularly digital marketing, the research aims to improve product visibility and customer engagement, ultimately increasing sales and market share for UD. Murni.

Faktor Remaja Yang Terjebak Dalam Permainan Judi Online

Muhammad Ragil Mahendra — 2024-12-27

The phenomenon of online gambling is increasingly becoming a serious concern among society, especially among teenagers. Wide access to information technology, such as smartphones connected to the internet, makes it easy for teenagers to engage in online gambling. In contrast to conventional gambling, online gambling offers anonymity, easy access, and various types of interesting games. The characteristics of adolescence, which tend to be full of exploration, search for identity, and a tendency to take risks, make this age group vulnerable to environmental influences and the temptation of online gambling. Individual factors such as curiosity, economic pressure, and the need for entertainment are the main causes of teenage involvement. Additionally, aggressive promotions from digital gambling platforms often attract their attention. The impacts include financial problems, mental health problems, and potential future destruction. This research aims to analyze the factors that cause teenage involvement in online gambling, examine its impact, and formulate effective preventive solutions. It is hoped that this research can make a real contribution to efforts to prevent online gambling among teenagers through education, policy and community participation approaches.

Pengaruh Social Media Marketing Terhadap Minat Beli Pada J.Co Donuts & Coffee Di Tangerang

Dinda Ayu Ramadhani — 2024-12-30

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh social media marketing terhadap minat beli pada J.CO Donuts di Kota Tangerang. Tipe penelitian ini adalah explanatory research. dan pengujian hipotesis. Dengan teknik survei, menyebar kuesioner dengan skala Likert. Teknik penentuan sampel dengan proporsional random sampling digunakan rumus Slovin diper-oleh 100 responden. Teknik analisis data yang digunakan Analisis deskriptif dan Analisis statistik in-feresial yaitu: 1. Uji Validitas dan Reliabilitas, 2. Analisis Regresi Linier Sederhana, 3. Analisis Koefisien Korelasi, 4. Analisis Koefisien Determinasi (R2), 5. Pengujian Hipotesis dengan Uji t. Hasil pengujian dan analisisnya adalah terdapat pengaruh positif dan signifikan antara harga terhadap minat beli pada J.co Donuts di Tangerang dengan kontribusi pengaruh sebesar 79% dan nilai hitung se-besar 3,489 dengan signifikansi t sebesar 0,001