Pengaruh Media Sosial Instagram Pandawara Terhadap Kesadaran Lingkungan Pada Anak Muda Di Solo

Abstract

Environmental awareness refers to individuals' understanding, attitudes, and behaviors in preserving and protecting the environment. In Solo, this awareness still faces significant challenges due to limited public knowledge about waste management and environmental care. Poorly managed waste remains a serious issue, causing environmental pollution and posing health risks. Pandawara Group, a youth-led initiative active on social media, has emerged with creative and educational campaigns through Instagram. They inspire many by conducting real-life environmental clean-up actions and presenting visually engaging content. Research findings reveal that Pandawara's Instagram activities significantly influence environmental awareness among young people in Solo, contributing as much as 79.4%. Their Instagram publications enhance understanding, foster concern, and encourage active participation among the younger generation in protecting the environment, proving that social media can be an effective tool for driving positive social change.