Pelatihan Manajemen Karir Dalam Industri Musik Bagi Musisi Lokal Di Kota Tegal

Authors

  • Febri Yoga Sapta Raharjo Universitas Pancasakti Tegal
  • Faiz Irsyad Prasetyo Universitas Pancasakti Tegal

Keywords:

Manajemen Karir, Musisi Lokal, Industri Musik

Abstract

This program aims to enhance the competencies of local musicians in Kota Tegal in managing their careers and talents within the increasingly competitive music industry. The program is motivated by the challenges faced by local musicians, such as a lack of understanding of career management, personal branding, and how to maximize the economic value of their musical works. The program is designed as a training course consisting of four intensive sessions over two meetings, involving 20 music practitioners in Kota Tegal. The material covers career management, the role of band managers, music publishers, music distribution, music monetization, and digital marketing strategies in the music industry. The program is expected to provide participants with practical knowledge and skills to develop their careers in a more professional and structured manner. The main output of the program is the increased understanding and skills of participants in career management, which is expected to support the sustainability of local musicians' careers in Kota Tegal. Additionally, this program is anticipated to contribute to building a creative ecosystem in Kota Tegal by strengthening the capacity of local musicians to face challenges in the music industry.

References

Bintang, I. M. (2023, September 15). Ekonomi Kreatif dalam Bidang Musik. Kompasiana. https://www.kompasiana.com/bintangimanuell4142/650419974addee33a74eff22/ekonomi-kreatif-dalam-bidang-musik

Bloom, B. S. (1956). Taxonomy of Educational Objectives: Handbook 1, Cognitive Domain. David McKay.

Borg, I. (2020). Managing the Musician’s Career: An Integrated Approach. Journal of Music Industry Studies, 45(3), 233–250.

CNN. (2016). Pentingnya Publisis dan Manajemen Musik di Indonesia. CNN Indonesia. https://www.cnnindonesia.com/hiburan/20160307124510-227-115799/pentingnya-publisis-dan-manajemen-musik-di-indonesia

DeFillippi, R. J., & Arthur, M. B. (1994). The boundaryless career: A competency‐based perspective. Journal of Organizational Behavior, 15(4), 307–324. https://doi.org/https://doi.org/10.1002/job.4030150403

Forbes. (2024, March 5). The Importance Of Social Media Branding For Musicians. Forbes Business Council. https://www.forbes.com/councils/forbesbusinesscouncil/2024/03/05/the-importance-of-social-media-branding-for-musicians/

Dewantara, G. W., & Agustin, S. M. (2019). PEMASARAN MUSIK PADA ERA DIGITALDIGITALISASI INDUSTRI MUSIKDALAM INDUSTRI 4.0 DI INDONESIA. WACANA, 18, 1–10.

Hall, D. T. (2002). Careers In and Out of Organizations. Sage Publication.

Kee, H. T., Wahid, N. A., & Ling, S. H. (2022). Sustainable Success in the Music Industry: A Career Management Perspective. International Journal of Music Business Research, 15(2), 67–85.

Kemenparekraf. (2023a, March 9). Pentingnya Identitas Karya bagi Musisi Lokal agar Dikenal Dunia. Kementerian Pariwisata Dan Ekonomi Kreatif. https://kemenparekraf.go.id/destinasi-super-prioritas/pentingnya-identitas-karya-bagi-musisi-lokal-agar-dikenal-dunia

Kemenparekraf. (2023b, June 12). Pentingnya Hak Cipta Musik bagi Musisi. Kementerian Pariwisata Dan Ekonomi Kreatif. https://kemenparekraf.go.id/ragam-ekonomi-kreatif/pentingnya-hak-cipta-musik-bagi-musisi-begini-cara-mendaftarkannya

Salas, E., Tannenbaum, S. I., Kraiger, K., & Smith-Jentsch, K. A. (2012). The science of training and development in organizations: What matters in practice. Psychological Science in the Public Interest, 13(2), 74–101. https://doi.org/https://doi.org/10.1177/1529100612436661

Schein, E. H. (1978). Career Dynamics: Matching Individual and Organizational Needs. Addison-Wesley.

Sitzmann, T., Kraiger, K., Stewart, D., & Wisher, R. (2010). The comparative effectiveness of web‐based and classroom instruction: A meta‐analysis. Personnel Psychology, 59(3), 623–664. https://doi.org/https://doi.org/10.1111/j.1744-6570.2006.00049.x

Thompson, P., Warhurst, C., & Callaghan, G. (2007). Keep your “nose to the grindstone”? Work intensification and the degradation of craft work in commercial kitchens. Work, Employment and Society, 21(4), 725–740. https://doi.org/https://doi.org/10.1177/0950017007082871

Wang, C., Shannon, D. M., & Ross, M. E. (2014). Students’ characteristics, self-regulated learning, technology self-efficacy, and course outcomes in online learning. Distance Education, 34(3), 302–323. https://doi.org/https://doi.org/10.1080/01587919.2013.835779

Published

2024-08-18

How to Cite

Yoga Sapta Raharjo, F. ., & Irsyad Prasetyo, F. . (2024). Pelatihan Manajemen Karir Dalam Industri Musik Bagi Musisi Lokal Di Kota Tegal. AMMA : Jurnal Pengabdian Masyarakat, 3(7 : Agustus), 552–560. Retrieved from https://journal.mediapublikasi.id/index.php/amma/article/view/4451