Peningkatan Pemahaman Story-Driven Marketing pada Legenda Batu Parsidangan Huta Siallagan Samosir, Sumatera Utara
Keywords:
Improved Understanding, Storytelling, Legend of Batu Parsidangan, Huta Siallagan, Lake Toba RegionAbstract
Marketing techniques using storytelling are considered to have the opportunity to increase the number of tourist visits. This activity explores storytelling in the Huta Siallagan tourism object, Samosir Regency, North Sumatra. This tourist attraction has the opportunity to be developed because it has historical value and uniqueness, and folklore. This activity was carried out using discussions with Chairman Huta Siallagan to gain an increased understanding of how the legend of the parsidangan stone became a tourist attraction that functions as a criminal court. The implementation was carried out directly at the Huta Siallagan Tourism Object. The writing method used is a qualitative method, which can explore and understand the meaning of social or humanitarian problems. King Siallagan's Stone Chair is a historical relic and archaeological objects in the form of stone chairs and tables. The stones are believed to be more than 200 years old, revealing a cruel practice in Samosir in the past, namely the story of the cannibalism of the Batak Tribe. With long discussions and interviews, we can understand the importance of storytelling in increasing the number of visitors to tourism objects, especially in Huta Siallagan.
References
Afrillia D. (2018). Cerita dari kampung kanibal Huta Siallagan. Dari beritagar.id, 21 September 2018, https://beritagar.id/artikel/piknik/cerita-dari-kampung-kanibal-huta-siallagan
Bakti, I., Sumartias, S., Damayanti, T., & Nugraha, A. R. (2019). Pelatihan Storytelling dalam Membangun Ekonomi Kreatif Bidang Pariwisata di Desa Cintaratu Kecamatan Parigi Kabupaten Pangandaran. Jurnal Bakti Masyarakat Indonesia, 1(1), 25-31.
Creswell, J. W. (2010). Research Design: Pendekatan Kualitatif, Kuantitatif, Dan Mixed. Yogjakarta: Pustaka Pelajar,
Debora, N. R., Isjoni & Tugiman. (2020). Kebudayaan Megalitikum Sebagai Objek Wisata Sejarah Di Huta Siallagan Kecamatan Simanindo Kabupaten Samosir. Jurnal Online Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan. Vol. 6 Edisi 1, 2019. https://jom.unri.ac.id/index.php/JOMFKIP/article/view/24312/23541
Endaswara, S. (2020). Metodologi Penelitian Wisata Sastra. Yogyakarta: Graha Ilmu.
Gurky B.S.U.S. (2020). Analisis struktur dan kearifan lokal legenda Batu Parsidangan Huta Siallagan Pindaraya Kecamatan Simanindo Kabupaten Samosir. Skripsi Program Studi Pendidikan Bahasa Indonesia Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Sumatera Utara.
Huang, L., Clarke, A., Heldsinger, N., & Tian, W. (2019). The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. Journal of Marketing Analytics, 7, 64–75, 2019.
Ibo, A. (2020). Storynomic Tourism, Cara Menjual Wisata Daerah dengan Cerita. Dari liputan6.com, Agustus 15, 2020, https://www.liputan6.com/regional/read/4046860/storynomic-tourismcara-menjual-wisata-daerah-dengan-cerita
Kemenparekraf. (2021). Membangkitkan Storytelling via Platform Digital. Dari kemenparekraf.go.id, 2021, https://kemenparekraf.go.id/ragam-pariwisata/Membangkitkan-Storytelling-via-Platform-Digital.
Kennedy P.S.J., Suzanna Josephine L.Tobing S.J.L., Toruan R.L., Situmorang H., Manullang R.M. (2022). Story-Driven Marketing in the Attractions of Lake Toba, Storytelling: The Boru Naibaho Site and the Jabi-Jabi Tree. Delhi: Akinik Publikcations, 2022. Unpublished.
Moleong, L. J. (2007). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya, 2007.
Rahyono, F. X. (2010). Kearifan Budaya dalam Kata. Jakarta: Wedatama Widya Sastra.
Reinnamah D. (2018). Huta Siallagan: Batu Kursi Eksekusi. Dari dailyvoyagers.com, January 19, 2018, https://dailyvoyagers.com/blog/2018/01/19/huta-siallagan-batu-kursi-eksekusi-3/
Serrat, Oliver. (2008). Storytelling. Reed Elsevier, USA, 2008.
Sibarani, R. (2010). Kearifan Lokal Hakikat, Peran, dan Metode Tradisi Lisan. Jakarta: Asosiasi Tradisi Lisan.
Sinamo, F. L. (2021). The Revitalization of Batu Parsidangan Batak Toba Folklore Into Teaching Materials in English Subject for Junior High School. Linguistic, English Education and Art (LEEA) Journal, Vol.4(2). DOI: https://doi.org/10.31539/leea.v4i2.1824
Siregar R.A., Nasution I., dan Pardi. (2022). Local Wisdom of The Parsidangan Stone Legend at Huta Siallagan Samosir: A Literary Tourism Perspective. Language Literacy: Journal of Linguistics, Literature, and Language Teaching, Vol.6(1), 177-188, June 2022. DOI: 10.30743/ll.v6i1.5249
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Afabeta.
Susianti H.W., Dianasari D.A.M.L., Tirtawati N.M., Liestiandre H.K., Lilasari N.L.M.T., Saputra I.G.G., Aridayanti D.A.N. (2022). Penguatan Storytelling Produk Desa Wisata Bakas Kabupaten Klungkung. Jurnal Pengabdian Kepada Masyarakat Makardi, 2(1). DOI: 10.52352/makardhi.v2i1.766
Syahfitri, D., et al. (2021). Analisis Sosiologi Sastra Batu Parsidangan di Huta Siallagan Kabupaten Samosir Sumatera Utara. Jurnal Kompetensi Universitas Balikpapan, Vol.14(2). DOI. https://doi.org/10.36277/kompetensi.v14i2.46
Yuliarti M.S., Rahmanto A.N., Priliantini A., Naini A.M.I, Anshori M., Hendriyani CT. (2021). Storytelling dalam Pemasaran Pariwisata Indonesia di Media Sosial: Studi Akun Instagram Borobudur dan Danau Toba. Jurnal Komunikasi, 13(1), 107–117. DOI: http://dx.doi.org/10.24912/jk.v13i1.9209
Zakaria N. (2022). Stone Chairs of King Siallagan known as Batu Persidangan. Dari LakeToba.com, May 30, 2022, https://www.laketoba.com/stone-chairs-of-king-siallagan/
Zizydmk. (2020). The Story of Huta Siallagan's Village. Dari zizydmk's post, 2020, https://www.localguidesconnect.com/t5/General-Discussion/The-Story-of-Huta-Siallagan-s-Village/td-p/2806571
